How much time do your sales reps spend actually selling?
On average, salespeople spend 66% of their time NOT selling!
So, what are they doing with their time?
Most time is spent on admin (25%), doing research (13%), internal meetings and training (12%), planning, pipeline management, travel (10%), and downtime (6%)...
Leaving only 34% for selling.
Here are 3 ways we can help this expensive resource spend more time in front of potential clients.
1- Reduce admin time with better CRM - Eliminate labourious data entry tasks, keep all prospect data in one location, and provide easy-to-access at-a-glance info.
2- Cut unnecessary internal meetings to an absolute minimum.
3 - Adopt a sales content strategy to align sales & marketing, provide quick access to relevant content and customer engagement tools, and create templates for regular use activities (e.g., email)
What other tasks would you use to increase selling time/reduce non-selling time?
Tagged as: Sales Content
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