Finance companies that want more leads, more sales conversations, and to close more deals with their ideal prospects* face a MASSIVE problem…
*(Ideal prospect = That business you know you can help and you’d love to work with)
YOUR AUDIENCE DOESN’T CARE ABOUT YOU!
Every day you’re competing against traditional banks, challenger banks, fintech, P2P, VC, PE, ABL, invoice finance (and any other financial option you can name), for attention.
As far as funding goes, your ideal prospects have almost unlimited choice.
So, if you want more meaningful sales conversations and the opportunity to win more new business, producing the same generic, untargeted, cr*ppy content as everyone else ain't gonna get you there!
If you can’t grab and keep your audience’s attention your competition will.
Reality check #1
They don’t care about that generic industry or product blog post you spent hours slaving over.
Reality check #2
They’re not cradling their smartphones rocking gently back and forth waiting for your next social media post about your latest deal, new staff appointment, or recent awards win.
Reality check #3
That case study you spent weeks getting permission from the client to write and approve will only be read and ‘liked’ by the client, 2 of your staff, and people that want to sell you something.
THEY USED TO CARE…PROBABLY
There was a time when you could ‘build your brand’ and create ‘awareness’ by randomly publishing deal notifications, tombstones, and case studies…
When blog posts about ‘The benefits of (insert finance product or service here)’ were quite useful…
When posts about your new sales hire who is ‘excited’ and ‘honoured’ to be working with you (even though they were excited and honoured to work with their last company), were interesting to anyone that didn’t already know them!
But now everyone is doing the exact same thing.
And it’s all just chaff…
And no one has the time or interest to filter the good from the cr*p so they don’t bother.
Even your KBIs are overwhelmed and bored seeing the same old content time and time…and time again.
BUT IT DOESN’T NEED TO BE THIS WAY
There are things you can do TODAY to cut through the chaff, stand apart from the competition, and stand out from the crowd to…
Give your ideal prospects exactly what they’re looking for when they need it.
✅You don’t need to waste time and money creating content that gets little or no results
✅You can create intriguing and thought-provoking content that’s valued by your ideal prospects
✅You can get more leads and more sales conversations with businesses you can help and want to work with
✅You can close more deals, get more growth and make bigger profits
If that sounds like your kind of business then WE’VE GOT YOU COVERED.
With over 25 years of experience creating campaigns and content for small and large financial institutions, we’re now helping financial services companies JUST LIKE YOU create content to attract, engage and convert more of their ideal prospects to new clients and grow their business.
If that sounds like the type of business you want, we've got a proven framework that will show you how to do all that and more.
To learn more book a quick call with me below and choose a time and date that works best for you.
Book a free call to learn more about our proven content marketing framework that's helping financial services companies LIKE YOU get MORE leads, MORE sales conversations, and MORE deals...so they can make BIGGER profits.
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