Welcome to issue #1 of the Content Appetiser a weekly resource for anyone interested in content creation. 
We're all super-busy, so every Thursday, for no more than 5 minutes, I'll share 3 short ideas or insights about content marketing. 
1 - Murders In The Rue Morgue 
Long before the internet and social media (and television for most people), the film poster had to do all the heavy lifting. 
They were often the only visual medium studios had to get the masses interested in their films. 
This one from 1932 has everything; 
Attention-grabbing ‘headline’ 
Striking and relevant imagery 
Content that almost dares you to see the film 
It's a masterclass in content marketing that's still relevant today. 
Not bad for a 90-year old! 
2 - Ogilvy on Advertising 
Old but still gold. 
First published in the UK in 1983, this timeless classic should be close at hand for any serious content creator. 
A few key takeaways; 
1. Create amazing headlines - “On the average, five times as many people read the headline as read the body copy.” 
2. Make your content funny - “The best ideas come as jokes. Make your thinking as funny as possible”. 
3. Test, test and test some more - “Never stop testing and your advertising will never stop improving.” 
4. Create content that engages - “Do not... address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.” 
5. Relate to customers...be conversational - “If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think.” 
3 - 10 Steps to a Deal-Winning Sales Content Strategy 
Grab yourself a copy and use it to align your sales & marketing teams around a strategy to create content that supports your sales efforts and helps your salespeople win deals. 
Let me know how you got on, what you thought of the ebook, or what else you'd like to see, read and do.  
To your success. 
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