We’re all overwhelmed with messaging and marketing. 
 
To cut through the noise you need to create great content that’s relevant and valuable to your target audience. 
 
Done right, content marketing can generate 6 x more leads at 62% less cost and deliver better quality customers. 
 
Here are 10 tips you should follow to create great content. 
 
ONE: HAVE A CLEAR GOAL FOR YOUR CONTENT 
Are you looking to generate leads, create brand awareness, or position yourself as a leader? Whatever the reason, start with a single clear goal to keep your content relevant and on track. 
 
TWO: UNDERSTAND WHO YOU’RE WRITING FOR 
Always keep in mind who you’re writing for. This isn’t about producing something that makes you feel good, it’s about producing something that’s useful, relevant, and valuable for your audience. 
 
THREE: MAKE A VALUE OR RESULT PROMISE IN THE HEADLINE 
Up to70% of people will only read your headline. So tell them upfront the value or result they'll get from your content to ensure they read it. 
 
FOUR: MAKE SURE YOUR CONTENT REFLECTS YOUR BRAND 
Your vision, mission, values, tone of voice, what you believe and stand for should be reflected and be consistent in your content. 
 
FIVE: STAND OUT FROM THE CROWD 
Say something different, unique, or contrarian. Don’t produce bland boring content. People don’t want to read something they could get from 10 other companies. But don’t be controversial just for the sake of it. 
 
SIX: BACK UP YOUR ARGUMENTS WITH DATA 
It doesn’t matter if people disagree with what you say if you have the data to back it up. 
 
SEVEN: WRITE LIKE A HUMAN BEING 
Use contractions and easy to understand spoken language. Apart from government institutions, academics, and banks, no one says “you are”. 
 
EIGHT: READ IT ALOUD BEFORE PUBLISHING 
Preferably to someone that doesn’t know the subject. If what you’ve written sounds weird, unnatural, or doesn’t make sense to the person you’re reading to, it will probably sound the same to your intended audience. 
 
NINE: BE CONSISTENT 
Being consistent is one of, if not the most important thing for building your brand. Delivering valuable, actionable content regularly will make your audience more likely to come to you when they’re finally in a position to do business. 
 
TEN: TELL THE READER WHAT TO DO NEXT 
Is there an action or next steps you want readers to take after consuming your content? Would you like them to contact you? If yes, how? Don't let people guess. Make it easy for them by clearly stating what you'd like them to do next. 
 
ELEVEN: BONUS - ALWAYS OVER-DELIVER 
I promised you 10 tips but have given you 11. Exceeding the expectations of your audience is a great way of creating engagement and delivering value. 
 
Rule 8 Consulting helps B2B companies generate profit and growth by consistently delivering targeted, valuable, and irresistible content that gets them more customers, at less cost, with less work. 
 
Our flagship Irresistible Content for Profit & Growth programme provides a cost-effective way for companies to create meaningful interactions with those businesses they really want to work with. 
 
To find out more about our programmes and how we work with clients, contact me on 07488 279952 or at richard@rule8consulting.com 
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