My B2B marketing career started in 1996. I've spent the last three decades working with financial services and technology companies. Filling pipelines, building teams, and figuring out what actually drives revenue growth versus what just looks good on a dashboard.
Fifteen of those years were at ABN AMRO Commercial Finance, where I served as Director of Marketing, Head of Business Planning, and Head of HR. I built and led the marketing function from scratch, introduced an in-house telemarketing capability that directly generated client revenue, and delivered the industry's first online factoring product.
I've also spent over a decade as a Royal Marines Commando. That taught me what I know about building systems that work under pressure, executing with discipline, and delivering results when it matters.
The 'Lean Revenue Growth Engine' and '28-Day Revenue Sprint' are the product of hundreds of campaigns, thousands of hours of research, and every hard lesson I've learned. I've taken everything that works and turned it into structured programmes that deliver revenue growth to financial, professional, and business services companies rapidly. Nothing is theoretical. Everything has been tested.
"Lean, revenue-focused marketing is the biggest structural and mindset shift in B2B marketing. It eliminates wasted efforts, directly connects marketing to sales targets, and focuses on increasing revenue while reducing costs over time."
Book Your 28-Minute Revenue Call
In this call, we'll look at where your current revenue system is leaking value and whether the 28-Day Revenue Sprint is the right fit for your firm.
No obligation. No hard sell. Just clarity